Directed Full Line Conceptualization & Development

Global Senior Brand Manager

• Authentically-scaled vehicles with micro action figures; packed with features for play & display

• The most comprehensive Star Wars vehicle line ever; 100’s of iconic starfighters & characters

• Developed best-in-class 365 rarity system, building fan demand & sustaining top-of-mind presence with core consumers

• Directed crucial grassroots marketing initiatives to build brand presence & interest in fan community